Can Distribution Channels Explain Differences in Marketing and Sales Performance Measurement Systems?

✍ Scribed by Hélène Löning; Madeleine Besson

• Book ID: 114198275
• Publisher: Elsevier Science
• Year: 2002
• Tongue: English
• Weight: 163 KB
• Volume: 20
• Category: Article
• ISSN: 0263-2373
• DOI: 10.1016/s0263-2373(02)00111-1