Can consumer interests really be incorporated into new marketing approaches?

✍ Scribed by KARL KOLLMANN

• Book ID: 111137522
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 321 KB
• Volume: 19
• Category: Article
• ISSN: 1470-6423
• DOI: 10.1111/j.1470-6431.1995.tb00541.x