✦ LIBER ✦
Can brand image move upwards after Sideways? A strategic approach to brand placements
✍ Scribed by Sunil Thomas; Chiranjeev S. Kohli
- Book ID
- 116331689
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 172 KB
- Volume
- 54
- Category
- Article
- ISSN
- 0007-6813
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