Can bottles speak volumes? The effect of package shape on how much to buy

✍ Scribed by Sha Yang; Priya Raghubir

• Book ID: 113752158
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 176 KB
• Volume: 81
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2004.11.003