[Advances in Educational Administration]
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Oplatka, Izhar; Hemsley-Brown, Jane
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Article
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2012
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Emerald Group Publishing Limited
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English
โ 250 KB
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar