Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work – By Ted Brader

✍ Scribed by Andrew Civettini

• Book ID: 110989610
• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 35 KB
• Volume: 28
• Category: Article
• ISSN: 0162-895X
• DOI: 10.1111/j.1467-9221.2007.00605.x