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Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity

โœ Scribed by Heiman, Amir; Lowengart, Oded


Book ID
123139888
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
252 KB
Volume
67
Category
Article
ISSN
0148-2963

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This paper investigates the effects of heterogeneity in consumer choice behaviour. Omitted consumer heterogeneity may lead to badly biased results, and wrong inferences concerning marketing strategies to follow. In this research we study the extent and the cause of this bias. We distinguish between