No coin nor oath required. For personal study only.
of Marquette University will be our guest editor for a special issue with a global focus. He and JDM's editor-in-chief, Don Schultz, will collaborate to gather another exceptional collection of research and commentary on worldwide development in direct, database, and interactive marketing communications. Technology, trade agreements, emerging direct marketing opportunities, and the many cultures of consumer behavior, are among the fast-moving areas of change that we invite potential authors to address.
The first all-international special edition (Winter 1994) brought such a favorable, enthusiastic response, that we look forward to an even greater success in '96. One very important ingredient of that success will be suficient lead time for article development, reviews, and revisions. Now is the time to start planning your contribution.
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