Call for Papers — Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science

✍ Scribed by Chintagunta, Pradeep; Hanssens, Dominique; Hauser, John; Aral, Sinan; Bodapati, Anand; Bradlow, Eric; Evgeniou, Theodoros; Godes, David; Goldstein, Dan; Kannan, P.K.; Lenk, Peter; McCulloch, Rob; Mela, Carl; Netzer, Oded; Pauwels, Koen; Rossi, Peter; Toubia, Olivier

• Book ID: 126460894
• Publisher: INFORMS
• Year: 2013
• Tongue: English
• Weight: 98 KB
• Volume: 32
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.2013.0794