𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Calibration of an eye-movement system for use in reading

✍ Scribed by Beauvillain, Cécile ;Beauvillain, Pierre

Book ID
111515410
Publisher
Psychonomic Society Publications
Year
1995
Tongue
English
Weight
730 KB
Volume
27
Category
Article
ISSN
0743-3808

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Using eye movements during reading as an
Using eye movements during reading as an implicit measure of the acceptability of brand extensions
✍ Andrew J. Stewart; Martin J. Pickering; Patrick Sturt 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 94 KB 👁 2 views

## Abstract We apply eye movement monitoring techniques to examine how acceptable consumers find different brand extensions. Participants were presented with sentences (e.g. __I wanted to record a song on Polaroid, but it cost too much__.) which could only be fully understood if they made an infere