Buyer-Seller Relationships Within a Multisource Context: Understanding Customer Defection and Available Alternatives

✍ Scribed by Friend, Scott B.; Hamwi, G. Alexander; Rutherford, Brian N.

• Book ID: 126740405
• Publisher: M. E. Sharpe Inc.
• Year: 2011
• Tongue: English
• Weight: 314 KB
• Volume: 31
• Category: Article
• ISSN: 0885-3134
• DOI: 10.2753/PSS0885-3134310402