BUSN Introduction to Business

✍ Scribed by Kelly, Marce; MacKenzie, H. F.; Snow, Kim; Williams, Chuck

• Publisher: W. Ross MacDonald School Resource Services Library
• Year: 2018
• Tongue: English
• Leaves: 417
• Edition: Third Canadian edition
• Category: Library

✦ Table of Contents

Cover......Page 1
Brief Contents......Page 6
Contents......Page 7
Letter to Students......Page 14
1 Business Now: Change Is the Only Constant......Page 15
2 Business Ethics and Social Responsibility: Doing Well by Doing Good......Page 29
3 Economics: The Framework for Business......Page 47
4 The World Marketplace: Business Without Borders......Page 65
5 Business Formation: Choosing the Form That Fits......Page 81
6 Small Business and Entrepreneurship: Economic Rocket Fuel......Page 97
7 Accounting: Decision Making by the Numbers......Page 111
8 Finance: Acquiring and Using Funds to Maximize Value......Page 129
9 Financial Markets: Allocating Financial Resources......Page 147
10 Marketing: Building Profitable Customer Connections......Page 165
11 Product and Promotion: Creating and Communicating Value......Page 183
12 Distribution and Pricing: Right Product, Right Person, Right Place, Right Price......Page 205
13 Management, Motivation, and Leadership: Bringing Business to Life......Page 221
14 Human Resource Management: Building a Top-Quality Workforce......Page 237
15 Managing Information and Technology: Finding New Ways to Learn and Link......Page 255
16 Operations Management: Putting It All Together......Page 271
Appendix 1: Labour Unions and Collective Bargaining......Page 288
Appendix 2: Business Law......Page 296
Appendix 3: Personal Finance......Page 306
Endnotes......Page 315
Index......Page 326
Chapter in Review 1......Page 340
Chapter in Review 2......Page 342
Chapter in Review 3......Page 344
Chapter in Review 4......Page 348
Chapter in Review 5......Page 350
Chapter in Review 6......Page 352
Chapter in Review 7......Page 354
Chapter in Review 8......Page 356
Chapter in Review 9......Page 360
Chapter in Review 10......Page 364
Chapter in Review 11......Page 366
Chapter in Review 12......Page 370
Chapter in Review 13......Page 374
Chapter in Review 14......Page 378
Chapter in Review 15......Page 382
Chapter in Review 16......Page 386
Appendix in Review 1......Page 390
Appendix in Review 2......Page 392
Appendix in Review 3......Page 394
Online Chapter: Business Communication: Creating and Delivering Messages That Matter......Page 396
Online Chapter in Review......Page 413

✦ Subjects

Business;Textbooks;Business -- Textbooks