Business to Business Marketing (B2B Sales And Marketing)

✍ Scribed by Wim G. Biemans

Publisher: McGraw-Hill Education
Year: 2010
Tongue: English
Leaves: 370
Edition: New ed.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

✦ Subjects

B2B, Marketing

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