Business The Key Concepts

✍ Scribed by Mark Vernon

• Publisher: Routledge
• Year: 2002
• Tongue: English
• Leaves: 256
• Edition: 1st
• Category: Library

✦ Synopsis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable considers new developments in business, notably eBusiness and contemporary business ethics covers established subjects, taking an international and strategic perspective that balances theory and practice* suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.