๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Business Strategy at the Base of the Pyramid

โœ Scribed by Christian Schrader; Juergen Freimann; Stefan Seuring


Book ID
112014385
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
163 KB
Volume
21
Category
Article
ISSN
0964-4733

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## Abstract SC Johnson's sustainability strategy has led it to a unique partnership in Nairobi with a local community organization and groups of Kenyan youths. Together, they are pioneering a new business model, a product of field testing the Base of the Pyramid protocol, to create mutual value in