Business Strategy: A Guide to Effective Decision-Making

✍ Scribed by Jeremy Kourdi

• Publisher: Bloomberg Press
• Year: 2003
• Tongue: English
• Leaves: 253
• Series: The Economist Series
• Category: Library

✦ Synopsis

Tools, tactics and techniques for making effective strategic decisions in business today.

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic decisions is increasingly complex and demanding. This book shows the busy manager how to create and sustain a dynamic, profitable business. It provides decision-making techniques to support effective decisions and evaluates the tools, tactics and techniques for making critical decisions. It outlines solutions to executive problems and to keeping up with the pace of change. Moreover, it contains insights into effective strategic decisions—what worked and why; what failed and why.

✦ Table of Contents

Contents......Page 6
Introduction......Page 8
Part 1: The forces at work......Page 10
1. Social, cultural and commercial forces......Page 12
2. Ideas at work......Page 35
3. Pitfalls......Page 57
4. Rational or intuitive? Frameworks for decision-making......Page 73
Part 2: Making it happen: concepts and tools for strategic decision-making......Page 84
5. Making strategic decisions......Page 86
6. Scenario thinking......Page 110
7. Strategies for growth......Page 118
8. Competitive strategy......Page 135
9. Customer focus......Page 146
10. Knowledge and information......Page 160
11. Managing finance and risk......Page 172
12. Sales, marketing and brand management decisions......Page 193
13. Leadership......Page 221
Notes and references......Page 234
Index......Page 240
C......Page 242
D......Page 244
E......Page 245
H......Page 246
J......Page 247
M......Page 248
O......Page 249
P......Page 250
S......Page 251
T......Page 252
X......Page 253

✦ Subjects

Менеджмент;Стратегическое управление;