Do you dream about ditching the day job?
Millions of people around the world dream of becoming their own boss. Working the hours they want, picking the jobs they like, and taking home the lion's share of the profit. But for most of them, a dream is all it will ever be. After all, business is hard, and success doesn't come easy. When it comes to starting a business, the losers outnumber the winners.
But what if business wasn't hard? What if success could come easy (or at least, as easy as working at any job)? What if it wasn't luck, or money, or genius that separated the winners from the losers, but something else? Something much more boring and down to earth? Something you could access, too? Would you be willing to take the next step and turn your dream into a reality?
In the vast majority of cases, the two things that separate successful business start ups from unsuccessful ones are a solid knowledge base and perseverance. This book will provide you with the first of those two key ingredients.
The truth is, there is no secret to starting and running a successful small business -- there are just a lot of little things you need to do right. Getting them right is easy once you know what they are, and you don't need to be an expert or possess any advanced knowledge.
No one is guaranteed success on their first try, in business or anything else. But do everything right enough times, and the odds are heavily in your favour. Once you know what you're doing, business does not have to be difficult, and failure does not have to be catastrophic. Why don't more people talk about this? Three reasons:
First, they don't know it themselves. They struck it lucky, and have no idea how easily they could have achieved a similar level of success.
Second, they don't want the competition. An employee is a resource that makes money for you -- a competitor is a threat that could take money from you.
And finally the third, and by far the most common, reason: they're too busy out there having fun and getting rich. Yes, having fun. One of the other things that many people don't realise is that running your own business is actually fun.
Ted Courtenay has been there and done that. He has spent the last ten years running a successful small business providing copywriting and marketing services to a wide variety of clients, from big international brands to small start ups down the road. He eventually transitioned into consultancy, and has helped dozens of new business owners achieve their dream of going it alone.
In Business Start Up: Everything You Need To Know, Ted provides a comprehensive overview of all the elements new business owners need to understand if they want to find success. The costs are minimal. The rewards are huge. The knowledge is here. All you need to do is persevere.