Business Research Projects for Students

✍ Scribed by A. D. Jankowicz (auth.)

• Publisher: Springer US
• Year: 1991
• Tongue: English
• Leaves: 284
• Edition: 1
• Category: Library

✦ Synopsis

The idea for this book came about one Friday afternoon towards the end of a summer term. I was giving the third project tutorial of the afternoon. The first had been to a BA (Business Studies) student, the second to a part-time MBA student, and the third to a student registered on the Diploma in Personnel Management programme, and a great variety of issues had been dealt with during the course of the time involved. Nevertheless, I noticed that some of the material was common to all three students. I found myself thinking that I was repeating myself, and wanting to get through the basics as quickly as possible so that we could move on to the specifics of each particular project, which we both, each student and I, found more interesting to deal with. Unfortunately, the basics were precisely those topics which I considered essential to the success of any project. What's more, they dealt with the sort of material which wouldn't, on the whole, have occurred spontaneously to many students, and so it was a necessary part of my job to go through them. One or two could be dealt with by issuing a handout, and the student could be referred to the library for some of the rest, but there wasn't a systematic written compilation of all the points that I needed to make.

✦ Table of Contents

Front Matter....Pages i-xii
Front Matter....Pages 1-1
Introduction....Pages 3-6
The purpose and objectives of a project....Pages 7-23
Choosing a topic....Pages 24-39
Standards of assessment....Pages 40-61
Getting organized for takeoff....Pages 62-78
Front Matter....Pages 79-79
What is research anyway?....Pages 81-96
The role you’re in....Pages 97-115
Reviewing and using the literature....Pages 116-136
Front Matter....Pages 137-137
Planning empirical work....Pages 139-156
Methods and techniques: an overview of the main issues....Pages 157-177
Semi-structured, open-ended techniques....Pages 178-204
Fully structured techniques....Pages 205-233
Further techniques....Pages 234-258
Back Matter....Pages 259-277

✦ Subjects

Operations Research, Management Science; Economics/Management Science, general; Popular Science, general