𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Business performance and strategic new product development activities: An empirical investigation

✍ Scribed by Roger J. Calantone; Shawnee K. Vickery; Cornelia Dröge

Book ID
116151193
Publisher
John Wiley and Sons
Year
1995
Tongue
English
Weight
940 KB
Volume
12
Category
Article
ISSN
0737-6782

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Strategic alignment is widely accepted as a prerequisite for a firm's success, but insight into the role of alignment in, and its impact on, the new product development (NPD) process and its performance is less well developed. Most publications on this topic either focus on one form of alignment or