Business Modelling and Data Mining is an extremely clear and didactic work that explains and exemplifies business-oriented data analysis. Its structure goes from general to particular, from theory to practice. It is a work about concepts and its applications.In the so complex, uncertain and fast world of today, those is charge of making decisions in business need to discover which useful information is contained in their data bases to be able to take the necessary measures tending to achieve competitive advantages. This work explains how to be successful in that direction, integrating qualitative and quantitative analysis of concepts.Dr. Pyle's added value is linking data mining to business. The reader with a previous knowledge of data mining will be able to understand its useful application in the world of business. The one already familiar with business will learn about new technologies to improve tactic and strategic decision-making.It is evident from my words that I do not agree with Alphonse LaTuune's vision, who I think has misinterpreted this book's purpose. Whereas detailed explanations on how to work with data mining algorithms are not necessary, it is important to highlight how to add value to decisions in business. The latter is, definitely, Business Intelligence.Whether you want to initiate learning, or deepen your understanding of the subject, do not hesitate to read this book. You will not regret it.