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Business Management for the Equine Industry || Strategic Planning

โœ Scribed by Eastwood, Sharon; Jensen, Anne-Lise Riis; Jordon, Anna

Publisher
Blackwell Publishing Ltd
Year
2005
Weight
115 KB
Category
Article
ISBN
140512606X

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โœ Eastwood, Sharon; Jensen, Anne-Lise Riis; Jordon, Anna ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› Blackwell Publishing Ltd โš– 109 KB ๐Ÿ‘ 2 views

The concept of marketing is one of the most misunderstood and underestimated in the equine business world. Although the thoroughbred breeding and retail sectors of the equine industry have a good grasp of marketing practice there is a significant number of business managers within the industry whose