Business innovation through strategic community management—a case study of NTT's digital network revolution
✍ Scribed by Mitsuru Kodama
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 765 KB
- Volume
- 9
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
✦ Synopsis
Business innovation through strategic community managementÐ a case study of NTT's digital network revolution . The paper describes strategic community management for large established companies that is implemented by creating a variety of strategic business communities.
. It provides a case study of the use of strategic community management in business, the expansion of the market for ISDN digital networks in Japan achieved by Nippon Telegraph and Telephone, Inc. (hereafter, NTT), Japan's largest telecommunications carrier, over roughly the past four years.
. The paper explains how NTT cultivated this new multimedia market, which was spawned from its creation of business communities (both intra-company and external, and including communities with customers) using strategic outsourcing and various strategic partnerships with businesses in other industries.