For introductory business courses.ย Focus on the practical skills and important developments in businessThe recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business cours
Business essentials - global edition.
โ Scribed by Ronald J Ebert; Ricky W Griffin
- Publisher
- Pearson
- Year
- 2017
- Tongue
- English
- Leaves
- 697
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Table of Contents
Part 1: The Contemporary Business World1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions14. Information Technology (IT) for Business15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management16. Understanding Money and the Role of Banking17. Managing Business Finances AppendicesAppendix I: Risk Management Appendix II: The Legal Context of BusinessAppendix III: Managing Your Personal FinancesAppendix IV: Unions and Labor Management GlossaryIndex
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