Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

✍ Scribed by Matthew W. Ragas PhD, Ron Culp (auth.)

Publisher: Palgrave Macmillan US
Year: 2014
Tongue: English
Leaves: 222
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xx
Front Matter....Pages 1-1
Why Knowledge of “Business 101” Matters....Pages 3-17
Front Matter....Pages 19-19
Economics and Economic Indicators....Pages 21-33
Finance and the Stock Market....Pages 35-48
Accounting and Financial Statements....Pages 49-63
The Law and Corporate Disclosure....Pages 65-78
Intangible Assets and Nonfinancial Information....Pages 79-92
Front Matter....Pages 93-93
Corporate Governance....Pages 95-107
Corporate Social Responsibility....Pages 109-122
Corporate Reputation....Pages 123-135
Front Matter....Pages 137-137
Research, Measurement, and Evaluation....Pages 139-153
Back Matter....Pages 155-211

✦ Subjects

Business Information Systems; Management; Organization; Business Strategy/Leadership; Popular Science in Economics / Management; Corporate Communication/Public Relations

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