Business Analytics: A Practitioner’s Guide

✍ Scribed by Rahul Saxena, Anand Srinivasan (auth.)

• Publisher: Springer-Verlag New York
• Year: 2013
• Tongue: English
• Leaves: 163
• Series: International Series in Operations Research & Management Science 186
• Edition: 1
• Category: Library

✦ Synopsis

This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides “full lifecycle support” for business and helps during all stages of management decision-making and execution.

The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and provides guidance on how to scale analytics and how to develop analytics teams. It provides tools to improve analytics in a broad range of business situations, regardless of the level of maturity and the degree of executive sponsorship provided.

As a guide for practitioners and managers, the book will benefit people who work in analytics teams, the managers and leaders who manage, use and sponsor analytics, and those who work with and support business analytics teams.

✦ Table of Contents

Front Matter....Pages i-xii
A Framework for Business Analytics....Pages 1-7
Analytics Domain Context....Pages 9-18
Decision Framing: Defining the Decision Need....Pages 19-29
Decision Modeling....Pages 31-65
Decision Making....Pages 67-77
Decision Execution....Pages 79-83
Business Intelligence....Pages 85-99
Data Stewardship: Can We Use the Data?....Pages 101-112
Making Organizations Smarter....Pages 113-121
Building the Analytics Capability....Pages 123-131
Analytics Methods....Pages 133-139
Analytics Case Studies....Pages 141-156
Back Matter....Pages 157-162

✦ Subjects

Operation Research/Decision Theory; Business/Management Science, general; Operations Research, Management Science