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Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies

✍ Scribed by Mark Skilton (auth.)


Publisher
Palgrave Macmillan UK
Year
2015
Tongue
English
Leaves
268
Series
Business in the Digital Economy
Edition
1
Category
Library

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✦ Synopsis


The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.

✦ Table of Contents


Front Matter....Pages i-xli
Front Matter....Pages 1-1
Introduction β€” The Rise of Technological Ecosystems....Pages 3-21
From Physical Workplaces to Digital Workspaces....Pages 22-41
Front Matter....Pages 43-43
The Business Impact of Digital Technologies....Pages 45-78
Front Matter....Pages 79-79
Techniques for Building Effective Digital Business Models....Pages 81-154
How to Build the Right Digital Enterprise for Payoff and Monetization....Pages 155-184
Reflections on Impact of Digital Practice....Pages 185-209
Back Matter....Pages 210-230

✦ Subjects


Business Information Systems; e-Business/e-Commerce; Business Strategy/Leadership; Industries; Economics, general; IT in Business


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