Intro -- Building on Bedrock -- Copyright -- Table of Contents -- Dedication -- Epigraph -- CHAPTER 1: Truth Matters -- Essential Understanding -- Learning from Role Models -- CHAPTER 2: Who -- Someone To Care About -- Big Numbers -- Differences Matter -- When "Who" Means "We" -- Who Fails -- CHAPTER 3: What -- Desperate to be Needed -- What's In Front of You -- Ideas Are Not a "What" -- The Unifying Principle of Entrepreneurship -- "What" You Do is About Social Status -- CHAPTER 4: Why -- Getting Below the Surface -- It's Not Money -- Why Ideas Aren't Enough -- It is Always a Test;"Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career. We all dream to some extent about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate, create new jobs, and to grow our economy. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book will focus on when you should take the leap and whether entrepreneurship is even the right thing for you--as a founder, co-founder, or investor. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, Building on Bedrock discusses the who, what, when, where, how, how much, and why of successful entrepreneurs. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person's success? Which might be the key to your success? What you learn will surprise you."--