Building Communities. Social Networking for Academic Libraries

✍ Scribed by Denise Garofalo (Auth.)

Publisher: Chandos Publishing
Year: 2013
Tongue: English
Leaves: 229
Series: Chandos Publishing Social Media Series
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?'

Provides information on how to plan, integrate, and assess the use of social media in academic libraries
Gives examples on the best social media technologies to implement in academic libraries
Discusses the skills and knowledge required in the academic library to launch a successful social media campaign

✦ Table of Contents

Content:
Front matter, Pages i-iii
Copyright, Page iv
Dedication, Page v
List of figures, Page ix
Acknowledgements, Page xi
About the author, Pages xiii-xiv
1 - The whats and whys of social networking for academic libraries, Pages 1-25
2 - How to approach the implementation of social media technologies, Pages 27-50
3 - Case studies of academic libraries and social media networking, Pages 51-80
4 - First steps, Pages 81-106
5 - Make the connection: posting on social media, Pages 107-159
6 - Evaluating the impact of social media in academic libraries, Pages 161-172
7 - Closing thoughts, Pages 173-177
Appendix 1 - Survey questions, Pages 179-180
Appendix 2 - Case study questions, Page 181
Appendix 3 - Tools and resources, Pages 183-191
Glossary, Pages 193-203
References, Pages 205-214
Bibliography, Pages 215-223
Index, Pages 225-227

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