Building Commitment to Reform through Strategic Communication : The Five Key Decisions

✍ Scribed by Cecilia Cabanero Verzosa; Helen R. Garcia

Publisher: World Bank Publications
Year: 2009
Tongue: English
Leaves: 177
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

✦ Subjects

Communication in economic development. ; Communication in management. ; Decision making. ; Strategic planning.; BUS007000

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