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Building Brand Value the Playboy Way

✍ Scribed by Susan Gunelius (auth.)

Publisher
Palgrave Macmillan UK
Year
2009
Tongue
English
Leaves
204
Category
Library
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✦ Table of Contents

Front Matter....Pages i-xx
Front Matter....Pages 1-1
The Brand Dream....Pages 3-11
A Brand is Born....Pages 12-19
Nurturing a Brand....Pages 20-25
The First Brand Extensions....Pages 26-34
Front Matter....Pages 35-36
Growth Explosion....Pages 37-46
Defending the Brand....Pages 47-54
Living the Brand....Pages 55-63
Front Matter....Pages 65-66
The Brand Seen and Protested Around the World....Pages 67-73
A Brand Peaks....Pages 74-86
A Brand Sees the Error of its Ways and Tries to Give Back....Pages 87-92
Front Matter....Pages 93-93
A Changing World....Pages 95-102
A Changing of the Guard....Pages 103-111
A Change of Course....Pages 112-120
Front Matter....Pages 121-121
A New Focus....Pages 123-132
New Brand Extensions....Pages 133-140
The Brand Champion Returns to the Spotlight....Pages 141-147
Front Matter....Pages 149-150
A Brand for a New Generation....Pages 151-158
A Relationship Brand History in Review....Pages 159-167
The Future of the Playboy Brand....Pages 168-176
Back Matter....Pages 177-188

✦ Subjects

Marketing; International Business; International Economics; Management

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