✦ LIBER ✦
Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion
✍ Scribed by Westberg, Kate; Pope, Nigel
- Book ID
- 115504240
- Publisher
- Taylor and Francis Group
- Year
- 2012
- Tongue
- English
- Weight
- 160 KB
- Volume
- 20
- Category
- Article
- ISSN
- 1352-7266
No coin nor oath required. For personal study only.