Broadening the perspective on marketing decision models

A perspective on simulation models as de

A perspective on simulation models as decision aids

✍ David M. Sherr; Carla Masciocchi 📂 Article 📅 1977 🏛 Elsevier Science ⚖ 790 KB

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Strategic Marketing Decision Models for the Pharmaceutical Industry

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 561 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

Captopril marketing decision on hold

✍ Diana Brahams 📂 Article 📅 1997 🏛 The Lancet 🌐 English ⚖ 46 KB

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || The Past, the Present and the Future of Marketing Decision Models

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 310 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

The probability-choice perspective in vo

The probability-choice perspective in voter decision making models

✍ Jerome H. Black 📂 Article 📅 1980 🏛 Springer US 🌐 English ⚖ 606 KB

A feedback learning and mental models pe

A feedback learning and mental models perspective on strategic decision making

✍ Carlos Capelo; João Ferreira Dias 📂 Article 📅 2009 🏛 Springer US 🌐 English ⚖ 364 KB