Bridging the intention–behavior gap: Ind
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Bob M. Fennis; Marieke A. Adriaanse; Wolfgang Stroebe; Bert Pol
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Article
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2011
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Elsevier Science
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English
⚖ 235 KB
## Abstract The potential of using implementation intentions—action plans that link a critical situational cue to a specific goal‐directed behavior—to bridge the intention–behavior gap in consumer behavior has been limited by the practice of using explicit instructions to induce the construct. In t