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Bridging the divide between the surgeon and the interventional radiologist: cooperation or/and competition?

โœ Scribed by Taimur Saleem


Publisher
Springer
Year
2009
Tongue
English
Weight
40 KB
Volume
394
Category
Article
ISSN
1435-2451

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BRIDGING THE DIVIDE BETWEEN LOGISTICS AN
โœ Alexander E. Ellinger; Scott B. Keller; John D. Hansen ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› Wiley (John Wiley & Sons) ๐ŸŒ English โš– 122 KB

Logisticians and marketers must work together effectively to leverage service operations for competitive advantage (Bartels 1983;Bowersox, Mentzer, and Speh 1995;Felton 1959;Mentzer, Gomes, and Krapfel Jr. 1989). However, in many organizations, overlapping functional responsibilities and diverse dep