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Bridging the divide between cytokinesis and cell expansion

✍ Scribed by Steven K Backues; Catherine A Konopka; Colleen M McMichael; Sebastian Y Bednarek


Book ID
113842857
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
637 KB
Volume
10
Category
Article
ISSN
1369-5266

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BRIDGING THE DIVIDE BETWEEN LOGISTICS AN
✍ Alexander E. Ellinger; Scott B. Keller; John D. Hansen πŸ“‚ Article πŸ“… 2006 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 122 KB

Logisticians and marketers must work together effectively to leverage service operations for competitive advantage (Bartels 1983;Bowersox, Mentzer, and Speh 1995;Felton 1959;Mentzer, Gomes, and Krapfel Jr. 1989). However, in many organizations, overlapping functional responsibilities and diverse dep