Breaking through the Clutter in Media Environment: How Do Celebrities Help?

✍ Scribed by Mazzini Muda; Rosidah Musa; Lennora Putit

• Book ID: 113890070
• Publisher: Elsevier
• Year: 2012
• Tongue: English
• Weight: 89 KB
• Volume: 42
• Category: Article
• ISSN: 1877-0428
• DOI: 10.1016/j.sbspro.2012.04.201