โ Scribed by Dietz, Mariah; Dietz, Mariah
No coin nor oath required. For personal study only.
"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"--;THE DIGITAL INNOVATION PLAYBOOK -- Contents -- Foreword -- Acknowledgments -- Introducing the Next Step: Navigating New Media -- This Book's Setup -- This Book Is Alive -- Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization -- Breaking It Down: The Key Words Are 'Exceptional, ' 'Value, ' and 'Listening' -- Risky Business: Focusing on Failure Drives Failure -- The Open Innovation Myth: No Initiative Can Defeat a Closed Culture -- Jumping In with Both Feet: Digital Innovators Must Become Experts -- A Walk through Your Digital Customer Community -- A Social Revolution: People Are Talking All the Time, All Over -- The Exceptional Layer: Defining Value Layer by Layer -- Criminal Behavior: Digital Disposes of Every Level below Exceptional -- How You Can Become Exceptional: Manage Your Culture to Become a Listener -- Are You Trapped in Analog? Comparing Digital Socialists to Digital Capitalists -- Communication-The Key to Everything -- Full-Duplex Dialogue Takes the Win -- Digital Innovation Best Practices: Commanding the Digital World -- Creating Your Platform: Defining Wants Provides Filter Backdrop -- Value Layered Innovation: Invent at Each Point of Contact -- Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy -- A Walk through the Future of Mobile Technology: More and More Smart Connections -- Blogs: The Foundation for the Social Web -- Learning to Listen with Radian6: Helping Companies Communicate and Deploy -- Conversations: A Previously Untapped Resource, But Are You Listening? -- The Sandbox Mentality: Learning to Play, Listen, Invent, and Deploy -- Playing Nice in the Sandbox: Be Aware and Share the Space -- Giving Employees a Voice: Sharing the Brand to Make It Stronger -- Learning New Communication: Traditional Media No More.
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