✦ LIBER ✦
Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
✍ Scribed by Franz-Rudolf Esch; Thorsten Möll; Bernd Schmitt; Christian E. Elger; Carolin Neuhaus; Bernd Weber
- Book ID
- 116624785
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 566 KB
- Volume
- 22
- Category
- Article
- ISSN
- 1057-7408
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