✦ LIBER ✦
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
✍ Scribed by Nicolas Kervyn; Susan T. Fiske; Chris Malone
- Book ID
- 116624805
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 400 KB
- Volume
- 22
- Category
- Article
- ISSN
- 1057-7408
No coin nor oath required. For personal study only.