Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

✍ Scribed by Yuliya Strizhakova; Robin A. Coulter; Linda L. Price

• Book ID: 116568599
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 329 KB
• Volume: 28
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2011.05.007