Brand value accounting: an international comparison of perceived managerial implications

✍ Scribed by Karen S Cravens; Chris Guilding

• Book ID: 119587913
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 121 KB
• Volume: 10
• Category: Article
• ISSN: 1061-9518
• DOI: 10.1016/s1061-9518(01)00044-1