✦ LIBER ✦
Brand-usage networks: a demand side approach to brand architecture
✍ Scribed by Serota, Kim B.; Bhargava, Mukesh
- Book ID
- 125999920
- Publisher
- Taylor and Francis Group
- Year
- 2010
- Tongue
- English
- Weight
- 242 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0965-254X
No coin nor oath required. For personal study only.