Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

✍ Scribed by Alexander Leischnig; Margit Enke

• Book ID: 116571054
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 244 KB
• Volume: 40
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2011.09.001