Brand relationship and personality theory: metaphor or consumer perceptual reality?

✍ Scribed by Avis, Mark (author);Aitken, Robert (author);Ferguson, Shelagh (author)

• Book ID: 124156582
• Publisher: SAGE Publications
• Year: 2012
• Tongue: English
• Weight: 247 KB
• Volume: 12
• Category: Article
• ISSN: 1470-5931
• DOI: 10.1177/1470593112451396