Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model

✍ Scribed by Mark Uncles; David Lee

• Book ID: 106454776
• Publisher: Springer US
• Year: 2006
• Tongue: English
• Weight: 245 KB
• Volume: 17
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-006-3756-z