## Abstract We investigate a tool, namely visual art, which enables firms to increase the extendibility of their brands. Extant research proposes that successful brand extensions depend on favorable brand image and high perceived fit between the brand and the extension category. We propose that the
Brand Positioning: The Art of Retying Connections
โ Scribed by Eric Novak; Michael Lyman
- Publisher
- Elsevier Science
- Year
- 1998
- Tongue
- English
- Weight
- 406 KB
- Volume
- 11
- Category
- Article
- ISSN
- 1040-6190
No coin nor oath required. For personal study only.
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