Brand new ventures? Insights on start‐ups' branding practices

✍ Scribed by Bresciani, Sabrina; Eppler, Martin J.

• Book ID: 118008131
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 333 KB
• Volume: 19
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421011068595