Brand Name as a Heuristic Cue: The Effects of Task Importance and Expectancy Confirmation on Consumer Judgments

✍ Scribed by Durairaj Maheswaran, Diane M. Mackie and Shelly Chaiken

• Book ID: 124848995
• Publisher: Elsevier Science
• Year: 1992
• Tongue: English
• Weight: 366 KB
• Volume: 1
• Category: Article
• ISSN: 1057-7408
• DOI: 10.2307/1480663