Brand mergers: examining consumers' responses to name and logo design

✍ Scribed by Guzmán, Francisco; César Machado, Joana; Vacas‐de‐Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo

• Book ID: 120595431
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 115 KB
• Volume: 21
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421211264900