𝔖 Bobbio Scriptorium
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Brand mergers: examining consumers' responses to name and logo design

✍ Scribed by Guzmán, Francisco; César Machado, Joana; Vacas‐de‐Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo


Book ID
120595431
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
115 KB
Volume
21
Category
Article
ISSN
1061-0421

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