✦ LIBER ✦

Brand management and the challenge of authenticity

✍ Scribed by Beverland, Michael

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Crafting Brand Authenticity: The Case of

✍ Michael B. Beverland 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 128 KB

The impact of brand authenticity on bran

✍ Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; Vallaster, Christine; Güldenber 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 550 KB

Pharmaceutical Lifecycle Management (Mak

✍ Ellery, Tony; Hansen, Neal 📂 Article 📅 2012 🏛 John Wiley & Sons, Inc. ⚖ 330 KB

Special Issue on Brand Management || Bra

✍ George S. Low and Ronald A. Fullerton 📂 Article 📅 1994 🏛 American Marketing Association 🌐 English ⚖ 799 KB

Living the brand [brand management]

✍ Altman, W. 📂 Article 📅 2001 🏛 The Institution of Electrical Engineers 🌐 English ⚖ 448 KB

Keeping designs and brands authentic: th

✍ Pouillard, Veronique 📂 Article 📅 2013 🏛 Taylor and Francis Group 🌐 French ⚖ 201 KB